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Managing Employees During Wartime and Terrorism

By Jeffrey E. Auerbach, Ph.D.

Employees are caught between many emotions and divergent opinions – for or against the war, concerned about the safety of our troops, possibly worried about someone they now deployed in Iraq, concerned about business and investment effects of the war and terrorism.

Especially now, managers and executives need to be available and communicative.  Leaders that are present, authentic, empathetic and steady, build teams that will outlast the ups and downs of the current crisis.

Here’s what you can do:

Respect Differences:  If you have employees working together that have pro- and anti-war attitudes, show leadership by encouraging respect of everyone’s views.  You can bring the team together by saying, “we all agree that we want to see peace as soon as possible and our brave service people to be able to return safely to their families”.  Business consultant Terry Levine recommends you continue by saying, “Let’s not judge anyone’s patriotism.  Let’s not try to convince each other of one view or another.”

Channel Energy Positively:  Julie Smith, motivates her employees in her beauty spa to do something positive, like organizing a fund-raising drive to assist families affected by the war by sending them “we support you” family flower and cookie baskets.

Educate Employees about Employee Assistance Options:  Employee assistance counselors can organize support groups for relatives and friends of our armed forces.  You can set up web links with crisis-intervention web sites and other resource rich web sites.

Provide an Information Channel and Curtail 24/7 News Monitoring:  A television in the lunchroom can provide a way for employees to follow the news without having to monitor crisis news via the internet throughout the day.  A message from the manager can be useful about how “one thing that everyone can do to help our country is to keep our businesses strong.  Everyone is needed to help the organization maintain productivity during turbulent times and that one way you can do it is to limit following the news to certain times like breaks or lunch so that our organization can benefit from the employees focus despite uncertainty in the world situation”.

Managing Layoffs:  If you are in the difficult situation of managing layoffs, make a particular effort to help employees through contacts with other companies, letters of recommendation, and hopefully adequate severance packages.  Let the remaining workforce know what is being done to help the employees that had to go.

Take Care of Security and Safety:  Especially in high concentration urban areas security is extremely important.  Get involved with local law enforcement and other local programs that are providing guidance on corporate security needs.

Be Authentic and Visible:  Leaders need to be out listening to people, reading how their people are feeling and choosing the right way to respond given the situations that their employees are feeling.  Rudolf Giuliani, although controversial in many ways, was seen as so effective in the early days after September 11th because he was involved, was as steady as a person could be in that situation, was communicative, showed genuine concern and emotion, and said what he knew, and said what he didn’t know.  People found that they had a leader that was authentic and present.  In our own way, we can all strive to be genuine and communicative – that will be best way to foster your employees spirit.

Support and Celebrate Your Team:  Despite bad news we might face we can still make a point to celebrate small accomplishments in our business and it will be immensely appreciated when we acknowledge and reward our employees for the contributions they make.  Gift certificates, contests, pizza and fruit smoothies are just some of the ways you can provide small, but meaningful differences for your employees. 

Takeaway Idea:  What will you do this week to provide extra support or appreciation for your team?

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