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1.  Mail a Letter.  Send a letter to your mailing list, friends and contacts that explains new areas that you are working in.  You can offer them a complimentary telephone call to explain more about the ways you can help people.  Don't keep your valuable skills a secret!

2.  Create a Strategic Plan.  Schedule an hour to go on a walk by yourself or find somewhere quiet that you can reflect.  Bring a pad of paper with you and write down what you want your practice to be like in one year.  Then list 10 steps you can take this year to make your plan come true.

3.  Consider Having Your Own Web Site.  A web site is a great way for people to "check you out".  People may find coaching a new idea and by going to your web site they can quickly get lots of information about you.  A web site is a great place for you to post new workshops that you may want to offer.  

4.  Create your Advocate list.  Notice who thinks highly of you.  Which friends, clients, associates think you are great?  These people will be great referral sources for you because they believe in you.  Explain to each of them how they can send you business.  Be sure to stay in touch with them at least every thirty to sixty days.  If it would be appropriate you could call them, send them a note, have lunch with them or send them business.

5.  Serve on an Association Committee.  You not only meet key people but you will develop relationships with them which is how you grow your credibility.  Remember it is not how many contacts you have but the impression those people have of you.  Taking on responsibility and following through puts you in a class above others.  You will be someone that others will feel confident sending business to.

6.  Give away free specialty gifts.  Giving away free specialty gifts with your business name, logo, photo, phone number or web site is a simple way for you to be memorable to others.

7.  Have stories printed about you.  Write a story about your business or have someone do it for you.  Then find a newspaper or magazine that is willing to publish your story.  Linking your story to a newsworthy topic will help get it published.

8.  Donate your services to charity fund-raisers.  Charity fund-raisers often include auctions and raffles.  This is a great way for you to give to your community and get great publicity.  The organization will usually include your company name, address and phone number in their program in exchange for your donation.  Check newspapers or the Chamber of Commerce for upcoming fund-raisers.