Niche Marketing

This course covers the elements needed to create and market a special niche practice -- essential for success in the coaching marketplace.  

This is a highly interactive, hands-on course to help you develop your ideal practice vision and implement marketing approaches that fit with your personality.

A combination of didactic information, discussion, exercises, demonstrations will be utilized to help participants develop a unique, attractive, niche practice.  This exciting course is delivered in a live, small group teleconference format.  Written materials are included with the course.

This course is full of challenging homework assignments for those who are serious about creating a lucrative practice.

This course consists of 12 one-hour long live, telephone conference calls.  The conference call arrangement is convenient, everyone gets a chance to participate and you have time to apply the new concepts in between the sessions.  We believe this format enhances the learning process.

Partial List of Topics:

Faculty:  Lewis Lubin, MA., MPEC

Prerequisite:  Coaching Skills and Practice Development

What leading professionals say: 

"I learned a great deal from Lewis Lubin that will propel my business and personal growth in a positive direction.  Lewis taught me how to market my coaching practice and develop my niche through the Niche Marketing Telecourse at the College of Executive Coaching.  He gave me useful and effective ideas and strategies to present myself and my services in a quality way.  Thanks Lewis! " -- Lisa Kappesser, MA, Cincinnati, Ohio

About Lewis Lubin:

Lewis Lubin, MA, MPEC, is a certified executive coach, management consultant, entrepreneur, and author specializing in marketing and sales.  His experience includes over 20 years of organizational leadership as a marketing executive.  He has worked with leaders of organizations, management teams and senior sales executives.  Lewis has successfully led both internal and remote management teams.  A number of years ago Lewis launched a leader’s roundtable comprised of business owners and executives from the financial, travel, manufacturing, and non-profit sectors.  He remains actively involved in supporting the ongoing value of this service to the business community.  His recent e-book on Referral Networking provides tools for developing new business opportunities for new business owners and sales executives. 

Continuing Education Approval

This is an intensive marketing course and no continuing education units are offered.

If You Miss a Telecourse: Participants sometimes have to miss a telecourse due to a vacation or a scheduling conflict. Detailed notes will be emailed to students after class and the class will usually be audio-taped by the instructor and will be available for purchase from the College of Executive Coaching and sent to you through the mail.  

To view the fee schedule and register for this workshop using secure credit card processing Click Here.

Refund/Changes and Cancellations:  There is a $50.00 processing fee, per workshop/course, for refunds or changes requests (must be in writing) received at least seven days before the course or  workshop.  After that date, there will be no refunds, however changes may be processed, if space is available and if the $50.00 processing fee is paid, up to seven days before the start date of the course.  No additional refunds or changes are allowed.   If a course must be cancelled due to an unforeseen event (such as natural disaster or instructor illness), the seminar will be rescheduled.  Participants will be able to take the rescheduled course or another College of Executive Coaching course of the same fee.  No refunds will be made.

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