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The
Bottom-Line Value of Executive Coaching
Summary: Return on investment of Executive Coaching is 570 percent for the Peak Performance Leadership Workshop with Optional Coaching.
Fortune
magazine recently reported the results of a poll of executives and upper level
managers who had six to twelve months of coaching with a Masters or Doctoral
level executive coach (Fortune 2/19/01). The
executives were asked to give a “conservative estimate of the monetary payoff
from the coaching you received”. The
survey demonstrated that the recipients valued the executive coaching at six
times the cost that their company paid for the service.
In other words, a nine-month, $18,000 executive coaching program
investment for a VP, was given a rating of being worth six times that --
$108,000. Not a bad ROI at all. Sixty
percent of the executives in the study were ages 40-49, half held positions of
vice president or higher, and a third earned more than $200,000 per year.
Seventy-seven percent of the executives reported improved working
relationships with their direct reports, 71% with supervisors, and 63% with
peers. The executives also cited a
marked increase in job satisfaction (61%) and in organizational commitment
(44%). What
do coaches do that brings such dramatic value to you? You and your coach first forge a partnership built around
your most important goals. Then
your coach helps you identify your strengths and potential blindspots –
ideally aided by the use of assessment tools.
Next your coach helps you leverage your strengths, grow skills and manage
any weaknesses in areas of strategic importance in your career. Your coach helps you be tenacious and undistracted
while moving ahead on your most important goals. Finally your coach helps you
stay accountable to yourself in following through on your developmental
commitments, while at the same time providing support, encouragement and
celebrating with you your successes. What
do you look for in a competent executive coach? Recent studies suggest the importance of advanced training
such as a Masters or Ph.D., post-graduate certification in executive coaching,
business experience, integrity, high emotional intelligence, comfort relating to
top management, political savvy, organizational awareness, flexibility and
creativity, the ability to think on one’s feet, and also the ability to give
honest, straight forward feedback. Examples
Of The Roles That Coaches Play
Receive our Free Executive Summary: "Emotional Intelligence Enhances Revenue: Four Case Examples" and our "Peak Performance Leadership E-Newsletter". The Newsletter includes practical tips to help you have a more successful and satisfying career.
(Privacy Policy: The College of Executive Coaching does not release or sell client information.) 2008 Peak Performance Leadership Workshop Brochure for the Peak Performance Leadership Workshop with Optional Coaching. College of Executive Coaching The Leader in Emotional Intelligence-Based, Peak Performance Leadership Training and Coaching Contact Kaysie Herrera, MBA, Program Director, for additional information and registration assistance: (805) 474-4124 |
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