Colin Scotland, MSc
Marketing Coach, AI-Obsessed Marketing Maverick
This small, hands-on course, which is a combination of instruction, discussion and mentoring, will teach you to use artificial intelligence tools for the entire marketing pipeline, from strategy to implementation. With the help of AI, you can reach more clients more easily, allowing you to spend more time coaching and less time marketing. This course is limited to 12 participants.
November 20 - January 22, 2025
Wednesdays, 9:00-10:30 AM PT. Five meetings:
Tuition: $895
Profile your Ideal Client
Use AI to analyze and create a clear profile of your ideal clients, making your marketing more effective and targeted.
Map the Client Journey
Collaborate with AI to map out the emotional journey your clients experience with your marketing materials, ensuring your marketing messages resonate deeply.
Craft a Compelling Offer
Develop a persuasive sales offer that speaks directly to your clients' needs, utilizing insights from AI-driven client profiles and journey maps.
Build Your Funnel
Use AI to create and implement your marketing funnel, turning leads into clients.
Lighthouse Content Creation
Learn to leverage AI to amplify your most powerful content and spread your message across all media channels.
Utilize New AI Tools
A key benefit of this course is to benefit from Colin's guidance on using new AI tools.