How to Use Artificial Intelligence in Professional Coaching

Learn step-by-step from world experts in how to harness AI to make your human coaching stronger and your coaching practice more successful.

Jeffrey E. Auerbach, Ph.D., MCC, NBC-HWC, BCC
Graduate of Stanford and MIT's AI Programs
Alex Haitoglou
Founder of Ovida, Visionary Entrepreneur, AI Innovator
Marcia Reynolds, Psy.D., MCC
Author, Coach the Person, Not the Problem
Colin Scotland, MSc
Marketing Coach, AI-Obsessed Marketing Maverick

This is the world's first ICF-approved AI and coaching training course developed by ICF MCC and Stanford/MIT-trained AI coaching experts.

September 11 - October 16, 2025
Thursdays, 9:00-11:00 AM PT
No class 9/25, 10/2
Live and Online

$945 Tuition

How to Use Artificial Intelligence in Professional Coaching

8-hour Continuing Education Course

ICF, NBHWC, and BCC approved. (ICF approved for 5 hours of Core Competencies and 3 hours of Resource Development). College of Executive Coaching is approved by the American Psychological Association to sponsor continuing education for psychologists. College of Executive Coaching maintains responsibility for this program and its content.

How Generative AI Works, and Understanding the Implications for Coaching and Ethics
ChatGPT-5, Claude, Gemini, Perplexity, Google NotebookLM, DALL-E3, HeyGen, and More
Hands on Exploration of Over 20 AI Coaching Apps, Learn How to Use Them, and Develop Your AI Coaching Toolkit
Learn How to Supercharge Your Unique Human Coach Capabilities with AI
Using AI for Content Creation, Marketing, and Practice Building
Master Power Prompts Custom Designed for Coaches

You Will Learn

Basics of Generative AI: How it Works
Understanding When to Use Which Model: ChatGPT-5, Claude, Gemini, Perplexity, Google NotebookLM, DALL-E3, HeyGen, and More
Implications for Your Coaching Practice
Ethical and Legal Issues
Using AI in Your Coaching Practice
The Key Idea: Supercharge You—the Human Coach—the AI as Your Assistant
Become a SuperCoach: Using AI to Refine Your Unique Human Attributes, Which Can't Be Replaced
How to Use AI to Enhance Your Content Creation, Articles, and Blogs
How to Use AI to Supercharge Your Social Media Presence, Video, and YouTube Creation
Creating Graphics and Presentations with AI
How to Use AI to Automate Many of Your Marketing Activities
Using AI to Enhance Your Coaching with Summaries, Transcripts, and Analysis of Your Coaching Competencies
Extensive Use Cases for the Integration of AI into Your Coaching
Numerous Case Examples, Demonstrations, and Hands-on Practice Sessions
Take a Deep Dive into the Extensive AI Apps to Support Your Coaching Effectiveness
Exposure to Over 20 AI Coaching and AI Coaching Support Apps

Download the Free Whitepaper

Harnessing the Power of AI in Coaching

Privacy: we do not release contact information.

Faculty

Jeffrey E. Auerbach, Ph.D., MCC, Graduate of Stanford and MIT's Artificial Intelligence Programs and International Expert on AI and Coaching; Marcia Reynolds, Psy.D., MCC; Alex Haitoglou, CEO, Ovida; Micah Auerbach, CSC, MIT AI Certification; and Colin Scotland, Master AI Marketing Coach