Colin Scotland, MSc
Marketing Coach and AI Strategist for Coaches
This small-group online mentoring workshop combines instruction, demonstration, discussion, and mentoring to help you use artificial intelligence to support every stage of your client attraction process — from strategic thinking to content creation. Designed for coaches, this experience will help you simplify your marketing, clarify your message, and make informed decisions about how to integrate AI in a way that aligns with your values and voice.
Through guided walkthroughs and real-time demonstrations, you'll see how leading tools like ChatGPT, Claude, Gemini, Perplexity, Gamma, Canva, Descript, Fathom, vidIQ, and others will be helpful to you. You'll leave with a practical understanding of what's possible, how to use the tools, and how to stay focused using AI to gain more clients and save time.
October 29, 2025 - January 7, 2026
Wednesdays, 9:00-10:30 AM PT (five 90-minute sessions):
October 29, 2025
November 12, 2025
December 3, 2025
December 17, 2025
January 7, 2026
Tuition: $895
Profile your Ideal Client
Use AI to analyze and create a clear profile of your ideal clients, making your marketing more effective and targeted.
Map the Client Journey
Collaborate with AI to map out the emotional journey your clients experience with your marketing materials, ensuring your marketing messages resonate deeply.
Craft a Compelling Offer
Develop a persuasive sales offer that speaks directly to your clients' needs, utilizing insights from AI-driven client profiles and journey maps.
Build Your Funnel
Use AI to create and implement your marketing funnel, turning leads into clients.
Lighthouse Content Creation
Learn to leverage AI to amplify your most powerful content and spread your message across all media channels.
Utilize New AI Tools
A key benefit of this course is to benefit from Colin's guidance on using new AI tools.