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People increasingly face an environment of rapid organizational shifts, economic uncertainty, and escalating workplace stress. Whether you're an HR leader, mental health professional, OD practitioner, physician, or an executive approaching retirement, you have probably encountered the pressure these changes exert–not only on others but also on yourself.
Executive and wellness coaching is now more than ever a sought-after career path and powerful tool to help individuals and organizations succeed in turbulent times. Investing in coach training not only positions you to make a meaningful difference but also can lead to a highly rewarding career.
With layoffs, restructuring, and job uncertainties becoming commonplace, I feel it is increasingly important to support employee well-being. Professionally trained coaches help their clients with a wide range of goals, and for many people that includes managing stress, healthy self-care, and maintaining optimism and productivity even amid uncertainty.
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According to Gallup (2022), workplaces that choose to prioritize employee well-being see an average of 23% higher profitability and 18% higher productivity. As a trained coach, your expertise directly contributes to fostering environments where both people and organizations flourish.
Change, especially unexpected or involuntary, naturally induces stress and anxiety. Executive coaches often provide support by helping their clients with resilience-building strategies. Techniques such as cognitive reframing, simple mindfulness practices, and strength-based coaching empower individuals to better handle transitions, enhancing both personal resilience and organizational effectiveness.
For instance, one of College of Executive Coaching’s graduates, Julia, was a former HR director who completed her executive coaching certification. She transitioned from a corporate career to running a successful coaching practice dedicated to guiding professionals in non-profits through major organizational shifts. Today, Julia helps managers and teams develop their vision of how they want to show up in the world. She helps them with a wide range of goals, including building resilience, managing stress and productive ways to work through conflict – which is especially helpful during mergers, layoffs, or leadership transitions. Julia found out for herself how coaching can be a lucrative and fulfilling next-stage career.
Research published by the Harvard Business Review (2021) underscores emotional intelligence (EI) as one of the most critical leadership competencies, particularly during periods of organizational change. Coaches trained in emotional intelligence methodologies not only enhance their own EI skills but also help their clients utilize the fifteen subfactors of emotional intelligence productively.
Through accredited coach training, we teach you how to use EI assessments and strategies to support leaders and teams in improving how they can refine their communication style for different personality types, manage conflict situations more capably and improve their decision-making processes.
Executive coaching goes beyond helping clients manage immediate crises or stressors. Certified coaches help leaders understand their mental models, explore other strategic perspectives, plan for long-term outcomes, and if needed, guide their organizations proactively through shifts driven by external changes like governmental or economic factors.
Organizations increasingly seek coaches who can align short-term adaptation strategies with long-term goals. By investing in your coaching certification, you position yourself as a valuable partner.
The combination of making a significant positive impact and achieving financial success is a distinctive hallmark of executive coaching careers. According to the International Coaching Federation (2022), executive coaches earn an average of $325 per hour in North America, while the Harvard Business Review reported that the average rate for highly experienced coaches is $500 per hour, highlighting both the financial viability and the professional fulfillment coaching offers.
As you consider your next career stage, executive or wellness coaching represents a rewarding and interesting career that my coaching colleagues and I have found to be enjoyable and engaging. We enjoy working with the variety of interesting, high-achieving individuals who seek out coaching to help achieve even higher levels of success.