Return on Investment of Strengths-Based Development | College of Executive Coaching
Coaching Article

Return on Investment of Strengths-Based Development

September 23, 2019
By Jeffrey E. Auerbach, Ph.D., MCC

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The largest, most comprehensive, global Gallup study examining workplace performance has proved the benefits of strengths-based development. Gallup researchers recently completed an extensive study of companies that have implemented strengths-based management practices.

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The Gallup research was conducted in 22 organizations and 45 countries, involving two million employees. The study examined how strengths development, including strengths-based coaching, impacted six key metrics. The researchers evaluated strengths-based interventions on these six domains: sales, profit, customer engagement, turnover, employee engagement and safety.

Workgroups that received a strengths-based intervention such as strengths exploration and strengths coaching significantly improved on all of these measures compared with control groups. Ninety percent of the workgroups studied had performance increases on average at or above the following ranges:

  • 15% increased sales
  • 22% increased profit
  • 5% higher customer engagement
  • 12% lower turnover (low-turnover organizations)
  • 49% lower turnover (high-turnover organizations)
  • 12% increase in engaged employees
  • 41% fewer safety incidents
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In addition, almost seven in 10 employees (67%) that strongly agree that their "manager focuses on their strengths" are highly engaged at work. On the contrary, when employees strongly disagree with this statement, the percentage of workers who are engaged in their work is only two percent.

In all of the companies studied, the employees completed the CliftonStrengths assessment to identify their talents and strengths. Many of the organizations also included strengths-based coaching, which generally yielded better outcomes than just completing the assessment.

How do coaches turn the knowledge of one's talents into the type of results Gallup found? In College of Executive Coaching's Mastering Strengths-Based Coaching 60-hour advanced coaching certification, we emphasize a key, three-part approach highlighted in the Gallup organization's research of how to build talents into valued strengths.

Our foundational strengths-based coaching method includes helping our clients to:

  1. Name their talents and strengths
  2. Claim the unique power of their talents and strengths and the competitive edge they can bring
  3. Aim their strengths toward challenges to help them accomplish their most important goals

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